@~This should have gone into last issue with James Jillians' @~review of the same book but got to me just too late to be @~included. THIS OTHER EDEN - Ben Elton œ4.99 from most book shops Reviewed by James Judge Advertising is everything these days, isn't it? Two of the four channels that most people get piped through a small cable into their TV have adverts on about once every twenty minutes - or an average number of breaks that make it three per hour. Americans have it worse, with home shopping channels which are, really, one big advertisement for various products. If you see a good review of a game, see it advertised in a magazine and everything says it is good, you are bound to go out and buy the thing, even though it may just be discarded at the end of the day because it was just another waste of thirty pounds. Well, this book is all about this concept (advertising) and, using the author's unmistakable style, intermixes that with the end of the world as we know it and quite a few digs at the current situation of the world - both political and social. Those of you who have either read one of Ben's earlier book or seen his stand up routine will know the way that he tries to make humour - by taking hold of an idea, mucking around with it and bringing it to the ludicrous and then harping on and on about it until people are either dying with boredom or laughter. This is the way that this book is written. Taking a potentially boring storyline, the end of the world, he then populates it with a few characters (who are, in themselves, characterisations of our society) and throws in all of these concepts that have been blown out of all proportion. In a way, this works to a particular extent as it did induce a few chuckles from me at various points in the book, but it wasn't as funny as I would have expected. Then again, if you adore this kind of humour and would gladly lay yourself in a puddle so Ben Elton could walk across the path without him getting wet, this book is just right for you. It looks at the Earth a few years from now where it will soon give up on the human race. The ozone has completely gone, you can't breath the air, there are barely any ice-caps left and it is common for a city to be decimated by an environmental accident. There are two main factions in this book - one who are trying to sell different worlds, somewhere you or I could go when the world finally says 'right, I've had enough. I'm going on a long sick leave and sorry, I don't want any visitors'. If you buy these wonderful mini worlds (that can be easily installed in your back garden) you, or your descendants, will be able to come out after the world has healed itself. The other faction is the greenies who want to stop the destruction of the world and to destroy those people who are encouraging it - the people who are marketing and building these mini worlds (called 'Spheres). The book is then sculpted around a huge marketing ploy for these 'Spheres and ends up happily ever after. There is no excitement and little more than Ben Elton going on and on about his ideal and the way things should be (just like most of his other books, really). For me there was very little that made me truly laugh - just the odd giggle now and again. If you like Elton's work, you'll like this book, but if you don't you definitely won't. Even the mini-series that was on the BBC a while back was better than the book. This is better than Gridlock which, in turn, was better than Stark, and Ben actually tried to include something of a complex storyline and a twist at the end - failing on both accounts. There was no complexity there, just skipping from one storyline to the next, and the twist was blatantly obvious from about thirty or forty pages in. Not worth the money if you ask me and with a fair deal of swearing and a bit of sex it won't appeal to everyone. I know that there will be at least one of you who is reading this and will say that I don't know what I'm talking about as I haven't got a sense of humour. Let's just say the same could be said of you. - o -